Digital Marketing Experts are well-versed in online marketing strategies that promote products or services using different platforms and channels such as social media, email, content, search engine optimization (SEO) and more. They also use data and analytics to determine the best strategy for each channel. They work collaboratively with designers, developers and communication professionals to frame and implement effective digital marketing campaigns that drive growth.
Digital marketers are SocialMarketing90 generalists, but they can specialize in areas such as SEO or Social Media Marketing. Some choose to focus on a specific platform or tool such as Google Analytics or Mailchimp. This allows them to become experts in the platform or tool and better optimize and manage their campaigns.
Navigating the Digital Landscape: Wisdom Shared by Industry-Leading Digital Marketing Experts
While you can find many self-proclaimed digital marketing experts, it’s important to choose a professional with a proven track record and industry insights. The best way to do this is to ask for examples of past campaigns and to assess their ROI and certainty levels.
A great example is Ann Handley who is an influential voice in the Digital Marketing world and has authored many popular books on marketing. She advocates for a customer-centric approach and staying ahead of trends to thrive in the digital landscape. Another example is Joe Pulizzi, who is the founder of Content Marketing Institute and has been featured in a variety of publications including Forbes and Inc. He believes that marketers need to be able to tell a story with their content.